Save our Oceans

Help look after the world’s seas and oceans by looking out for the blue and white fish-tick ecolabel, just like the one Murdock is holding. You might see it in supermarkets, fishmongers’ shops or on menus.

Why does the sea need our help?

The world’s oceans are full of fascinating plants and animals that depend on each other to survive. Sadly, the creatures that live in the sea are sometimes put at risk by:

  • Overfishing
  • Pollution
  • Climate change

In some places too many fish are taken out of the sea before they have even had a chance to breed, so we end up with less fish in certain areas. Other animals, like seals, dolphins and other fish might not have enough food to eat. People might have trouble finding the fish they need to eat too.

One thing we can do to help the oceans stay healthy and full of wildlife is to support fisherman who are not catching too many fish, and who take care not to catch other animals in their nets by mistake.

It’s still OK to eat fish. And one way to be sure you are helping to keep the oceans healthy is to ask your parents or school dinner ladies if they can serve fish with the tick. That means the fisherman who caught it are doing a good job and are helping to protect the sea.

Learn the meaning of marine words

Click here to look at our special marine glossary

Watch this video

to find out why the Marine Stewardship Council (MSC) supports fishermen to encourage them to fish sustainably.



Send an SOS

You can help save our seas by sending an SOS message to your friends. All you need to do is send them an email with a link to this website so they can find out why it’s so important to help save our seas.

Remember to look for the fish-tick next time you go to the supermarket. You might see it on a box of fish fingers or on the fresh fish counter. You might even find on your school menu. If you see the fish-tick that’s good news! It means that the fish has been caught by fishermen who are taking care of the sea.